The Village is a retirement village with various locations around Brisbane therefore the design was required to be one that could be applied across multiple sites. The design had to convey the feeling that this is a home for residents looking to move into a more supportive community but who still consider themselves quite independent.
The idea behind the design was to use large images (which could be customised for each location) to give prospective residents a sense of the fun and caring environment, while using the green from their branding to highlight the residents’ love of the great outdoors and the idillic settings of the communities.
- wireframing of the website and mobile structure using Axure
- responsive website design using Photoshop, including mobile design based on a scaled down version of the full site
- design quality assurance and functionality testing of the developed site
- content entry and selection of images for content pages
Site designed while freelancing for Blue Pencil Advertising.Launch Project